In the fast-paced world of marketing, the ability to respond to real-time opportunities can significantly impact engagement and conversion rates. At the core of this capability lies the concept of Events within the Pega Customer Decision Hub. These Events act as entry points into the application, initiated by both internal and external systems, allowing marketers to seamlessly connect with their audience.
What are Real-Time Events?
Real-Time Events serve as vital triggers that can activate Multi-Channel Campaigns, enhancing the responsiveness of your marketing strategies. These events are easily accessible via the Events tab on the Real-Time Artifacts landing page within the Pega Customer Decision Hub portal, located under Content > Real-Time Artifacts.
Quick Overview of Events
The Events landing page provides an intuitive interface that showcases all configured Event rules. Here, users can quickly identify whether an Event is active or inactive, with clear indicators for validity dates. The option to create new Event rules is just a click away, making it easy for marketers to stay agile.
Key Features of Event Rules
Event rules consist of two main tabs:
Event Details: This section allows you to specify the Event's availability and associate Geofences. You can also view the campaigns linked to each Event.
History: Here, you can provide descriptive information and usage details about the Event.
Triggering Real-Time Events
Using the Event Stream Service
To trigger Events and respond instantly, leverage the out-of-the-box Event Stream Service. This approach is particularly effective for client calls originating within the Pega Customer Decision Hub cluster.
You can create real-time runs for Data Flows that accept streaming data as their primary input. This can be done through:
Dev Studio: Navigate to Configure > Decisioning > Data Flows > Real-time processing.
Click on New to initiate a Data Flow run and associate it with your chosen Data Flow rule.
Key Parameters for Triggering Events
When triggering an event, the following parameters are essential:
EventType
pySubjectID
EventName (required) – the name of the Event rule
DateTime
Latitude
Longitude
pySubjectType
AppID
Upon triggering, the system verifies the Event's validity and availability. If confirmed, any associated campaigns are activated, and the event payload (including customer ID) is passed through to the campaign, strategy, and ultimately to the action.
Additional Triggering Methods
REST, HTTP, and SOAP Services
For more flexible integrations, Pega Customer Decision Hub supports triggering events via HTTP and SOAP services:
Rule-Service-HTTP: Use this to trigger real-time events through HTTP requests.
Rule-Service-SOAP: This SOAP service also allows you to trigger events seamlessly.
While there isn't a built-in REST service for triggering events, you can define one within your Ruleset layer and configure it to interact with the Stream Data Set.
Conclusion
With the robust capabilities of Pega Customer Decision Hub, businesses can leverage Real-Time Events to enhance their marketing strategies and respond swiftly to customer interactions. By utilizing the Event Stream Service and integrating various service options, organizations can effectively engage with their audience in real-time, ultimately driving better results.
Explore how you can harness these tools to elevate your marketing efforts today!
-Team Enigma Metaverse
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