Maximizing Strategy Performance with Pega’s Globally Optimized Strategy (GOS)
In today's fast-paced business environment, personalized customer engagement has
become a necessity. Organizations are striving to deliver the right message at the right
time through Next-Best-Action (NBA) strategies. However, executing these strategies
efficiently—especially in real-time and at scale—presents significant performance
challenges. This is where Pega’s Globally Optimized Strategy (GOS) comes into play.
What is the Globally Optimized Strategy (GOS)?
The GOS is a powerful feature introduced in Pega’s Customer Decision Hub (CDH) to
optimize the execution of NBA strategies. Built into the Next-Best-Action Designer, GOS
ensures that strategy execution is highly efficient, reducing processing time and
memory consumption. This feature is especially valuable when handling large-scale
customer interactions or batch processing scenarios.
Key Benefits of GOS
1. Performance Boost:
By compiling NBA strategies into a globally optimized format, GOS significantly
reduces the resources required for strategy execution. This includes a substantial
decrease in memory usage and execution time, which translates to faster decisionmaking.
2. Automatic Integration with NBA Designer:
When you make updates in the NBA Designer's Channels tab, GOS strategies are
automatically created and optimized. There’s no need for manual setup, making it easy
to take advantage of this feature.
3. Support for Custom Strategies:
GOS is not limited to NBA Designer strategies. It can also optimize custom, standalone strategies, such as those used for Supporting Decisions or other specialized
processes. This flexibility allows businesses to extend the performance benefits of GOS
to various parts of their decision-making framework.
How Does GOS Work?
When a strategy, such as the Trigger strategy in NBA Designer, is edited and saved, it is
automatically compiled into a GOS strategy. This optimized version can then be
executed more efficiently, whether it’s in real-time customer interactions or during
batch processes like outbound marketing campaigns.
The optimization process simplifies complex logic, ensuring that decision models run
faster, use less memory, and are more scalable. The impact is particularly noticeable in
high-volume environments, where milliseconds saved per interaction can lead to major
efficiency gains.
Real-Time and Batch Use Cases
One of the key advantages of GOS is its ability to handle both real-time and batch
scenarios effectively. For instance, in real-time scenarios such as recommending the
next best offer to a customer during a live chat, GOS ensures that decisions are made
swiftly, enhancing the customer experience. Similarly, in batch processes, such as
outbound email campaigns, GOS speeds up strategy execution, allowing businesses to
reach more customers in less time.
Conclusion
In a world where customer experience is increasingly defined by speed and
personalization, the Globally Optimized Strategy in Pega’s Customer Decision Hub is a
game-changer. By optimizing NBA and custom decision strategies, GOS enables
businesses to deliver faster, more efficient, and highly personalized customer
experiences at scale. With its built-in integration and powerful optimization capabilities,
GOS ensures that your decisioning platform performs at its best—no matter the
complexity or volume of interactions.
This article gives an overview of the GOS feature in Pega's CDH, highlighting its
performance benefits and use cases in both real-time and batch scenarios.
--Team Enigma
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