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Enhancing Customer Engagement with Celebrus and Pega Integration

In today’s digital landscape, understanding customer behavior in real-time is essential for delivering personalized experiences. D4t4 Solutions plc. is proud to introduce the Celebrus Customer Data Platform (CDP), our flagship technology that captures every customer interaction, behavior, and consent across all digital channels. By bridging data silos and filtering out digital noise, Celebrus provides clear, contextual signals to the Pega Customer Decision Hub (CDH), allowing businesses to make informed decisions swiftly.


The Power of Real-Time Insights


Celebrus CDP is a true real-time technology that empowers the Pega CDH to determine the Next-Best-Actions immediately based on the customer data it receives. This integration enables the automatic recommendation of tailored content, enhancing customer engagement through precise, contextual interactions. The feedback loop created by Celebrus also facilitates adaptive and predictive learning in Pega, ensuring that the strategies employed are always data-driven.

One of the standout features of Celebrus is its patented, tagless data capture system, along with the world’s only first-party identity graph. This unique combination not only creates a unified customer identity but also enhances data accuracy and reliability.


Key Features of Celebrus CDP


  • Tagging-Free Data Capture: Our innovative approach allows for seamless data collection without the need for extensive tagging.


  • Out-of-the-Box Connector: The Celebrus connector to Pega CDH enables immediate Automated Marketing Signals (AMS) for determining Next-Best-Actions.


  • Instant Contextualization: Digital data is contextualized in real-time, delivering essential behavioral signals to Pega CDH.


  • Real-Time Integration: The connector enhances Pega’s 1:1 Data Model by enriching it with behavioral data and signals.


Getting Started with the Celebrus Connector


To leverage the power of Pega CDH alongside Celebrus, follow these straightforward steps to install the Celebrus customer data connector:


Step 1: Download the Connector

  • Visit the Pega Marketplace to download the Celebrus customer data connector.


Step 2: Import into Pega

  1. Open Dev Studio.

  2. Navigate to Configure > Application > Distribution > Import.

  3. Select the Local file checkbox, click Choose File, and select the downloaded ZIP file.

  4. Follow the import wizard to complete the process.


Step 3: Enable Components

Ensure that both the Celebrus component and the Behavioral Data Accelerator component are enabled, as the latter is a prerequisite for using Celebrus.


Step 4: Configure the Connector

  1. Set Up Your Environment: Ensure you have access to the Celebrus API and your Pega environment is prepared.

  2. Create a New Connector:

    • Go to App Studio in Pega.

    • Navigate to Integrations > Connectors and select Create.

  3. Define Connection Details: Input the Celebrus endpoint URL and set up authentication (API keys, OAuth, etc.).

  4. Configure Request/Response: Specify the request format (JSON or XML) and map the request body to align with Celebrus API requirements.

  5. Handle Responses: Set up response mapping and error handling for API calls.

  6. Test the Connector: Use Pega’s testing tools to validate your configuration.

  7. Integrate with Application Logic: Embed the connector into your Pega flows or data pages.

  8. Monitoring and Logging: Implement monitoring to track performance and enable logging for debugging.


Conclusion


Integrating the Celebrus Customer Data Platform with Pega’s Customer Decision Hub allows organizations to transform customer insights into actionable strategies in real time. By utilizing this powerful combination, businesses can create more meaningful customer interactions, ultimately driving engagement and loyalty.

For more information about implementing Celebrus with Pega, feel free to reach out to our team!



-Team Enigma Metaverse




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